Compared
Tourouter vs Artist Growth
Artist Growth is roster software: the office view across many artists, projects and approvals. Tourouter is tour software: the run itself, the day sheet, the crew and the money, and the Roster plan gives a manager, agency or label that same product across every act they put on the road. If the work happens at a desk across a roster, Artist Growth. If the work is the tours, Tourouter, at one act or twenty.
Artist Growth, founded in 2011, is a management platform used by artist managers, labels and agencies, including WME, Sony Music and Roc Nation. It covers events and schedules, travel, guest lists and ticket requests, project management, finance, deal memos, contacts and roster-wide reporting, with AI features and an MCP server that lets ChatGPT, Claude and other assistants query your data. It is sold per seat, with unlimited free read-only seats.
Artist Growth's site and pricing were last read on . If something here is out of date, tell us and we will fix it.
Pick Artist Growth if
- You are a label, agency or management company with a roster, and several people in an office need to see across all of it.
- Ticket request and guest list approval workflows across many artists are a daily job for your team.
- You need SOC 2, enterprise permissions, and an AI integration that reads your whole roster.
- You have someone whose job is to set the system up and keep it fed.
Pick Tourouter if
- You are the band, or the person in the band who ended up managing the tour.
- You manage two to five acts yourself and want each tour to run without a sales call or an onboarding project.
- You want the day sheet on every phone in the van by text each morning, and the money settled show by show.
- You want a price for the tour, not a seat count for the office.
Side by side
What each one does, in plain words. Where we are not sure, we say so rather than guess.
| What matters | Artist Growth | Tourouter |
|---|---|---|
| Built for | Labels, agencies and management companies managing rosters. | Bands who manage themselves, working tour managers, and managers, agencies and labels running tours on the Roster plan. |
| The unit of work | The roster. Many artists, many projects, one team. | The tour. One run, one crew, every date on it. |
| Day sheets | Events and schedules with production and marketing details attached. | A day sheet for every date, sent to everyone by text and email each morning, plus the app and a tour book PDF. |
| Money | Expense and revenue tracking, deal memos, roster-level reporting. | Expenses, revenue, guarantees and settlement per show, with a running picture of the tour. |
| Guest lists | Strong. Ticket request and approval workflows are a core feature. | Yes. Simpler, for one tour. |
| AI | AI-assisted data entry and an MCP server for external assistants. | None advertised today. |
| Platforms | Web, iOS and Android. | Web, iOS and Android. |
| Seats | Paid per editor seat. Unlimited free read-only seats. | Paid per editor seat. Unlimited free crew and viewer seats. |
| Getting started | 14-day trial or a booked demo. | Free to plan with no time limit. Pay when the tour goes live. |
What each one costs
Both in US dollars. Artist Growth's prices are as published on ; check their site before you decide.
Artist Growth
- Rise, $9 a month per seatUnlimited free read-only seats.
- Scale, $14 a month per seat
- Enterprise, custom pricing
Tourouter
- Free to planNo time limit. Pay when the tour goes live.
- Tour Pass, $59 one timeOne tour, up to 45 days, 2 editor seats.
- Band, $49 a monthOr $490 a year. Unlimited tours, 3 editor seats.
- Roster, $149 a monthOr $1,490 a year. Unlimited teams, 10 editor seats.
- Crew and viewers, freeUnlimited, on every plan.
Common questions
The ones people ask when they are choosing between the two.
Is Artist Growth cheaper than Tourouter?
Per seat, yes: $9 to $14 a month a seat is a low sticker price. For one band on one tour, Tourouter's $59 Tour Pass or $49 a month Band plan covers 2 or 3 editors and every crew member, so the totals end up close. The real difference is what you are buying: a roster system or a tour.
I manage three acts. Which one?
If you are the one doing the tour work for those acts, Tourouter's Roster plan gives you unlimited teams and 10 editor seats for $149 a month, and each tour runs itself. If you have staff and the acts have their own tour managers, Artist Growth's roster view is built for exactly that.
Does Tourouter do ticket requests and approvals?
It does guest lists. It does not have Artist Growth's multi-artist request and approval workflow, which is one of the things that product is best at.
Does Tourouter have an AI integration?
Not today. Artist Growth has an MCP server and AI-assisted data entry, and if that is on your list, it is ahead.
Try it on your next run. Planning is free.
Add your dates, invite your crew, and see the whole thing in one place. Nothing to pay until the tour goes live.
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