Topic
getting started
6 articles
October 1, 2026 · 7 min read
Who are you?
Before the first booking email goes out, a promoter needs to know what you sound like, what you look like and where to hear you. Tash on describing your sound, building a visual identity, the one sheet, and finding out how each person wants to be contacted.
September 22, 2026 · 8 min read
Where do I look to book a show?
The route is mapped and the cities are empty: where Tash goes to find venues, promoters and bands in a town she has never played, and how to ask without making anyone roll their eyes.
September 15, 2026 · 6 min read
What if they say no?
Sending the first ask is the scary part, waiting for the answer is the hard part: how Tash handles rejection, silence, follow-ups, and the dates that refuse to fall.
September 8, 2026 · 5 min read
Tour Chess: a game of logistics
How a tour gets plotted before a single show is booked: dates from the band, a long stare at the map, a stamina check, and the flexibility to move a city when it will not fall.
September 2, 2026 · 5 min read
What a DIY tour actually costs
Nobody on the podcast has ever named the total, but forty-two episodes in, they have named where the money goes: the van, the hotels, the merch order, the days off, and the deal you did not ask enough for.
April 4, 2024 · 6 min read
Your Journey as a Touring Artist
Any artist can tour, even without a label. Where to start, why your reasons matter, and how the first run actually comes together.